Engagement ain’t strategy

Engagement is not a strategy. It’s a tool.
Engagement has to be tied to business objectives.
(New Product Development, Customer acquisition, Customer support, Awareness)

Engagement has cost attached.
Time and Resource have to be balanced.


You could still dunk in the dark - Oreo during Superbowl blackout.

Apple $104b Brand valuation, with the exception of 5c tumblr page, no social media engagement.

…contd branding gyan

Divergence Works

As nature confirms evolution favors cladogenesis over anagenesis.

Mentioned by Rieses -

dining & coffee were a fixture of American scene but McDonalds & Starbucks proves to be a synonymous in their respective categories.

° Clock radio

° itouch

° Swiss knife (to an extent) limited application at best

° Smart TV Interactive - TV + Internet (let TV be a lazy medium!)

$$ To combine is a temptation difficult to resist and harder to realize. $$

Recent Unifare ICICI bank debit credit + Delhi metro card …..

Success or not hmm?!

branding gyaan


#Perception is stronger than PRODUCT.


Brands are built in hearts and minds of people.
"In our factory, we make lipstick. In our advertising we sell hope.” Charles Revson, founder of Revlon (1906-95)

#Branding 3 C’s:

  1. Cash
  2. Consistency
  3. Clutter



- News

- Self Interest

  • (because you’re worth it - Loreal)
  • (The Secret to Great Copy)
  • (They laughed when I sat down at the piano. But when I started to play..- John Caples, U.S. School of Music)


- Curiosity

Read More

fastcompany
fastcompany:

Google’s Rubik’s Cube isn’t just a cool game: it’s an argument for the future of computing.

"The Rubik’s Cube is many things. It is a toy, it is a puzzle, it is a math problem," says Google Creative Lab’s Richard The, "but it is also just really interesting as a design object." He sees the Rubik’s Cube as emblematic of all things Google: the primary colors, the playfulness, the sense of complexity underlying something seemingly basic and easy to understand.

Read More>

fastcompany:

Google’s Rubik’s Cube isn’t just a cool game: it’s an argument for the future of computing.

"The Rubik’s Cube is many things. It is a toy, it is a puzzle, it is a math problem," says Google Creative Lab’s Richard The, "but it is also just really interesting as a design object." He sees the Rubik’s Cube as emblematic of all things Google: the primary colors, the playfulness, the sense of complexity underlying something seemingly basic and easy to understand.

Read More>

Sky’s the limit

Both Thomas have stated similar ideas.

Discontent is the first necessity of progress - Edison

.. that all men are created equal & independent, that from that equal creation they derive rights inherent & inalienable, among which are the preservation of life, & liberty, & the pursuit of happiness - Jefferson

What after a limit is attained? Happiness achieved? Completed? Isn’t it merely a goal which is specific measurable attainable realistic & time bound (SMART)
Because happiness is often pursued. The limit shouldn’t be static but dynamic. Challenge should be our previous accomplishment.


As rightly it is said sky is the limit. Seamless, boundless, infinite. I am not questioning the importance of being satisfied and having a positive mind. It’s the best I have done, but I could do better.


Some brands even highlight these thoughts


thoda aur wish karo dish karo
– DishTv (Zee Essel group)

It’s your life Make it large
– Royal Stag (Pernod Ricard)

Risk everything campaign - Nike (14)

All in or Nothing - Adidas World Cup 2014 Brazil

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
– Steve Jobs

Success has movement which is a measurement of time, effort and a mysterious force.

Faith on fate

I do not believe in a fate that falls on men however they act; but I do believe in a fate that falls on them unless they act. - Buddha
We believe more when we act. That gives a greater reason to have faith. Faith is the bird that feels the light and sings when the dawn is still dark. - Tagore
At times when things doesn’t happen as expected fate seems true again. The bird that sings at dawn is because of habit, experience and belief. All determined along the axis of time. Wonder if at every frame act is justified more than fate.